{"id":11,"date":"2014-09-09T18:48:25","date_gmt":"2014-09-09T18:48:25","guid":{"rendered":"http:\/\/www.ianhung.com\/?p=11"},"modified":"2016-01-26T01:18:06","modified_gmt":"2016-01-26T01:18:06","slug":"performance-metrics-of-web-merchandising-and-marketing-effectiveness","status":"publish","type":"post","link":"https:\/\/www.ianhung.com\/?p=11","title":{"rendered":"Performance Metrics of Web Merchandising and Marketing Effectiveness"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-32\" title=\"perfmetrics1\" src=\"http:\/\/www.ianhung.com\/wp-content\/uploads\/2008\/09\/perfmetrics1-420x279.jpg\" alt=\"\" width=\"420\" height=\"279\" \/><\/p>\n<p>Web merchandising and marketing effectiveness is evaluated by observing clickstream data and corresponding microconversion rates. Parallel coordinates and starfield visualization of consumer data is studied. Merchandising cues such as cross-sells, up-sells, recommendations, and promotions are described along with marketing clickthrough and conversion rates to gauge site performance.<\/p>\n<p><a class=\"more-link\" href=\"http:\/\/www.ianhung.com\/wp-content\/uploads\/2008\/09\/performance_metrics.ppt\">Powerpoint Presentation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web merchandising and marketing effectiveness is evaluated by observing clickstream data and corresponding microconversion rates. Parallel coordinates and starfield visualization of consumer data is studied. Merchandising cues such as cross-sells, up-sells, recommendations, and promotions are described along with marketing clickthrough and conversion rates to gauge site performance. Powerpoint Presentation<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-marketing","category-projects"],"_links":{"self":[{"href":"https:\/\/www.ianhung.com\/index.php?rest_route=\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ianhung.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ianhung.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ianhung.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ianhung.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":1,"href":"https:\/\/www.ianhung.com\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/www.ianhung.com\/index.php?rest_route=\/wp\/v2\/posts\/11\/revisions\/178"}],"wp:attachment":[{"href":"https:\/\/www.ianhung.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ianhung.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ianhung.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}